(From Left: Joel Stewart, Marcelle Marcelino, Homer De Los Santos, Jose Magsaysay Jr., Jimmy Magsaysay, Mariam Reonisto)
Culinary innovation meets convenience in this groundbreaking collaboration set to redefine fast food in the Philippines
In a dynamic fusion of entrepreneurial prowess and culinary innovation, Jose Magsaysay Jr., the visionary behind the globally renowned Potato Corner, has teamed up with Marcelle Marcelino of Innovasia Incorporated to introduce a game-changing concept in the fast-food industry. Their new venture, Italyumm, is the Philippines' first custom pasta to-go kiosk, promising to revolutionize the way Filipinos experience pasta; poised to be one of the country's fastest growing food kiosk franchises.
A New Era of Customization
Italyumm will offer customers an unprecedented level of customization in their pasta dishes. Customers can choose from a variety of pasta types, sauces, and toppings, allowing them to craft a meal that perfectly suits their tastes and dietary preferences. This concept caters to the modern consumer’s desire for personalized fast and easy experience, providing a convenient yet high-quality option for busy individuals and families.
A Perfect Partnership
The collaboration between Magsaysay and Marcelino brings together two industry titans known for their innovative approaches. Magsaysay’s Potato Corner has become a global sensation, known for its delicious flavored fries and expansive franchise model. Marcelino’s Innovasia Incorporated, on the other hand, has a strong reputation for introducing novel concepts and technologies in the business sector. Their combined expertise and vision are poised to make Italyumm a trailblazer in the fast-food landscape.
“We are incredibly excited to bring Italyumm to the Filipinos,” says Jose Magsaysay. “Our goal is to offer a unique, customizable pasta experience that combines the speed and convenience of fast food with the quality and authenticity of a sit-down restaurant.”
Marcelle Marcelino added, “This partnership is about more than just food; it’s about creating an entirely new experience. With Italyumm, we’re giving customers the power to create their ideal pasta dish quickly and conveniently, without compromising on quality or flavor; along with a great new offer to entrepreneurs who wish to franchise.”
A Promising Future
The first Italyumm location is already open at The Food District in One Bonifacio Mall, BGC, with plans for rapid expansion across the Philippines and eventually, into international markets. The venture aims to tap into the growing demand for quick, customizable meals that do not sacrifice taste or nutrition.
As Italyumm prepares to expand, anticipation is building among food enthusiasts and industry insiders alike. This pioneering venture promises to set a new standard for fast food in the Philippines, combining the best of Italian culinary taste with cutting-edge technology and the expertise of two very respected names in the business.
In a landscape where convenience often trumps quality, Italyumm is poised to prove that fast food can be both quick and delicious, offering a tantalizing glimpse into the future of fast food dining.
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